Boomerang Tracking Inc., Appoints Mr. Andre Tremblay as a member of the Company’s Board of Directors

Boomerang Tracking Inc.

Press Release

Linda Farha

1/23/01

Monreal, Quebec, January 23, 2001 - Mr. Peter Lashchuk, President of Boomerang Tracking Inc., is pleased to announce the appointment of Mr. André Tremblay to the Company’s Board of Directors.

For over five years, Mr. Tremblay has been the President and Chief Executive Officer of Microcell Telecommunications Inc., a major Canadian wireless communications company, which markets Personal Communications Services (PCS) under the Fido® brand name.

“His expertise at the international level, as well as the role he has played in Microcell’s rapid growth, will undoubtedly be put to good use by the Board of Directors of Boomerang Tracking Inc.”, said Peter Lashchuk, President of the Company.

Mr. Tremblay spent a major part of his career in the telecommunications industry. He has been an advisor to the President and Chief Executive Officer of Telesystems Ltd. for the past 15 years and has played an active role in the decision–making regarding the Company’s growth since early 1990. Mr. Tremblay sits on the Board of Directors and is the Executive Vice-President of Telesystem Ltd.

Mr. Tremblay holds a Bachelor’s degree in Administration, an Accounting degree from Université Laval as well as a Master’s degree in Taxation from Université de Sherbrooke. He has also successfully completed the Advanced Management Program offered at the Harvard Business School.

About Boomerang Tracking inc.

Boomerang Tracking Inc. assembles, markets and distributes the Boomerang®, a proprietary product using technology patented by the Company. The Boomerang® is the central device in a cellular-based asset tracking system, capable of locating stolen automobiles, heavy equipment and valuable objects utilizing the cellular systems of major regional telecommunications companies. The Company’s proven recovery record has received endorsement by members of the insurance industry. Boomerang® is a registered trademark of Boomerang Tracking Inc. (CDNX : BMG.A) Montreal, Quebec.

This press release contains forward-looking statements, which reflect the Company''s current expectation regarding future events. The forward-looking statements involve risks and uncertainties. Actual events could differ materially from those projected herein and depend on a number of factors. Investors should consult the Company''s ongoing quarterly filings, annual reports and proxy solicitation filings for additional information on risks and uncertainties relating to these forward-looking statements. The reader is cautioned not to rely on these forward-looking statements and the Company disclaims any obligation to update them.

Boomerang® is a registered trademark of Boomerang Tracking Inc. It's headquarters are located in Montreal, Quebec. Boomerang products are sold and distributed in the provinces of Quebec, Ontario, British Columbia and in the Dominican Republic. Boomerang Tracking Inc. shares are traded on the Toronto Stock Exchange (TSE) under the trading symbol "BMG".