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The Team

Boomerang Tracking prides itself not only on its great track record, but also on its great people! Here are details on some of the people that make Boomerang Tracking a first-class company.

Executives

General Manager
Craig Armstrong

Craig Armstrong

As General Manager of Boomerang Tracking Inc., Craig Armstrong is responsible for the overall strategic direction and management of the Company.

Boomerang Tracking has a strong client-focused corporate culture that fosters an entrepreneurial approach to business while maintaining a constant focus on quality. Armstrong brings more than fifteen years of related technology and strategic development experience to the organization, having held positions including Vice President of Channel Strategy and Development at LoJack Corporation as well as multiple management and executive positions throughout his career with various multi-national organizations including Polaroid Corporation. His broad understanding of the industry and his experience in vertical market development, strategic marketing and consumer electronics compliments Boomerang's core business and long-term development.

Mr. Armstrong is also the recipient of several national awards for direct mail and outstanding marketing achievements and his speaking engagements have included the Consumer Electronics Show and Comdex.


Vice President, Technology
André Boulay

Andre Boulay

Mr. Boulay is one of Boomerang Tracking’s original founders. He took part in the initial design of the Boomerang Tracking System and has served the Corporation in many capacities.

His current roles include keeping abreast of technological advancements pertinent to the tracking industry, supervising the tracking team, monitoring developments of potential competitors and keeping up with trends in the marketplace while keeping an open mind to potential developments in new sectors.



Vice President, Finance
Peter Kouri

Peter Kouri

As Vice President, Finance, Peter is responsible for overseeing all financial activities of the Company, including functions from Corporate Planning and Budgeting to Financial Reporting, Financial Controls and Financial Systems. As well, Peter is responsible for the Information Technology Group at Boomerang.

Peter is a chartered accountant, and prior to his tenure with the company, he was Chief Financial Officer for a department store chain operating in Eastern Canada.

 

Vice President, Tracking and Quality Control
Jean Lalonde

Jean Lalonde
As Vice President, Tracking and Quality Control, Jean’s responsibilities include building and strengthening relationships with various law enforcement authorities and streamline communications between Boomerang Tracking and police forces across Canada. Jean also assumes a leading role on all issues regarding internal and external security as well as quality control issues across the Boomerang dealer network.

With almost thirty years of law enforcement experience, twenty in directorial positions, Jean’s track record attests to his ability to perform Boomerang’s mandate. Mr. Lalonde is a member of the Quebec Association of Police Chiefs. For several years, he was a member of the organization’s executive committee and, as such, represented both provincial and federal police officers at their respective information centers. In addition, he was a representative for Bell and Howell, supporting major accounts with state-of-the-art products, and has formerly held the position of General Manager and Controller for a wireless telephony firm.
 


Man
agement

Claude Arpin
Director, Research and Development
Frédéric Poitras
Director, Information Technology
Frederic Marcantonio
Director, Insurance Development and Business Strategy
Tim Malone
Director, Ontario Sales
Sylvia Pinto
Director, Human Resources
Rosie Lucifero
Director, Marketing and Communications