news
R.A.N.K.I.N. Technologies Inc. Changes its Name to Boomerang Tracking Inc.
R.A.N.K.I.N. Technologies Inc.
Press Release
Serge Laporte
12/4/2000
R.A.N.K.I.N. Technologies Inc. (CDNX: BMG.A), the corporate entity that markets and distributes the Boomerang(R) Tracking System, is pleased to announce that the Company has officially changed its name to Boomerang Tracking Inc. effective today.

According to the directors of the Company, this name change was essential in order to establish a clear strategic position in the marketplace and allow consumers to immediately associate the Company with its product.

"This change was critical to ensure improved communication and facilitate brand awareness" said Linda Farha, Director of Marketing, Communications and Investor Relations.

R.A.N.K.I.N. Technologies Inc. intends to reinforce its presence in Ontario and further build brand awareness in its markets of distribution and anticipates entry into the United States within a year or so. With this in mind, the Company''s shareholders unanimously decided that the name change to R.A.N.K.I.N. Technologies Inc. should be made immediately before the Company is too entrenched into these markets.

"Consumers know our product but do not necessarily associate it with R.A.N.K.I.N. Technologies Inc. For this reason, we felt it was imperative to make this change now prior to commencing our advertising and brand awareness campaigns in our new markets", said Peter Lashchuk, chairman and CEO of the company.

Although the Company will now be listed as Boomerang Tracking on the CDNX, the ticker will remain as is, namely "BMG.A".

About Boomerang Tracking Inc.

Boomerang Tracking Inc. markets and distributes the Boomerang(R), a proprietary product using technology patented by the Company. The Boomerang(R) is the central device in a cellular-based asset tracking system, capable of locating stolen automobiles, heavy equipment and valuable objects utilizing the cellular systems of major regional telecommunications companies. The Company''s proven recovery record has received endorsement by members of the Insurance Industry. Boomerang(R) is a registered trademark of Boomerang Tracking Inc. Boomerang Tracking Inc.''s headquarters and production facilities are in Montreal. The shares of Boomerang Tracking Inc. are currently being traded on the Canadian Venture Exchange under the symbol BMG.A. For further information, please contact:

Linda Farha,
Director of Marketing, Communications & Investor Relations Boomerang Tracking Inc.
(514) 234-8722 or toll free at 1-877-777-8722 extension 311 [email protected]
www.boomerangtracking.com


Boomerang Tracking Inc. markets and distributes the Boomerang® tracking devices, proprietary products using technology patented by the Company. The Boomerang, Boomerang2™ and GSM-based units are the central devices in a system that uses the wireless networks of major regional telecommunications companies for tracking stolen assets. The Boomerang Tracking System is capable of locating stolen automobiles, heavy equipment and valuable assets. As a result of its success, the Company has received the endorsement of members of the insurance industry. The Boomerang devices are available and installed through a network of authorized dealers in Quebec and Ontario. The Company's head office, research and development centre and manufacturing facilities are located in Montreal, Quebec, with regional facilities located in Mississauga, Ontario and Orange County, California. Boomerang is a registered trademark and Boomerang2 is a trademark of Boomerang Tracking Inc. The shares of Boomerang Tracking Inc. trade on The Toronto Stock Exchange under the symbol BMG.