news
Boomerang appoints Managing Director for U.S. operations

Boomerang Tracking Inc.
Press Release
Serge Laporte
12/17/2001
Boomerang Tracking Inc. (TSE:BMG), today announced the appointment of Mr. Timothy Flusche as Managing Director of its United States Operations. In his new position, he will bring proven experience in wireless telecommunications and vehicle security to the Company’s strategic business development in the United States.

With over 10 years experience in senior-level positions with both Clifford Electronics and Directed Electronics, in addition to his most recent tenure with AT&T; as an executive member, Mr. Flusche will be an asset in launching Boomerang in the United States. In his new role, his principal responsibilities will include realizing Boomerang Tracking’s business development vision and employing key personnel to ensure success and expediency in selling and distributing Boomerang in the United States during 2002. Mr. Flusche will negotiate contracts with distribution networks, develop insurer relationships, oversee operational logistics and supervise the implementation team during each rollout phase in this new market.

Boomerang Tracking recently announced that it had reached an agreement with Cingular Wireless LLC, the second largest wireless carrier in the United States. This agreement enables Boomerang to access Cingular’s extensive wireless network, paving the way for the sale and distribution of Boomerang’s tracking systems in the U.S.

This news follows a recent announcement that Boomerang Tracking’s R&D; team has successfully developed a tracking system that functions on GSM (Global System for Mobile Communication), the same platform used by Cingular Wireless. Coupled with the development of this new Boomerang, the wireless carrier agreement provides the Company with the opportunity to enter the American market.

Said Peter Lashchuk, President and Chief Executive Officer of Boomerang Tracking: “With more than 210 million registered vehicles in the United States and over 8.7 million new vehicles sold every year, the U.S. market offers an unparalleled opportunity for the Company. With Mr. Flusche at the helm, we are well on the way to successfully entering this important new market.”

In Canada, Boomerang Tracking Systems have already led to the recovery of over 1,370 vehicles and other valuable assets, valued at approximately $68 million. The systems allow stolen assets to be recovered across North America.

For more details on Boomerang Tracking Systems, contact the Company’s customer service department at 1.877.777.8722 or visit its website at www.boomerangtracking.com.


About Boomerang Tracking Inc.

Boomerang Tracking Inc. assembles, markets and distributes the Boomerang Tracking Systems, proprietary products using technology patented by the Company. Its head office, research and development, production and corporate installation facilities are located in Montreal, Quebec. The Boomerang Tracking Systems are also installed through a network of authorized dealers located throughout the provinces of Quebec, Ontario and British Columbia. The Boomerang is the central device in a cellular-based asset tracking system utilizing the cellular systems of major regional telecommunications companies. The Boomerangs are capable of locating stolen automobiles, heavy equipment and valuable objects. The Company’s proven recovery record has received endorsement by members of the insurance industry. Boomerang is a registered trademark of Boomerang Tracking Inc. The shares of Boomerang Tracking Inc. are currently being traded on the Toronto Stock Exchange under the symbol BMG.

Boomerang Tracking Inc. markets and distributes the Boomerang® tracking devices, proprietary products using technology patented by the Company. The Boomerang, Boomerang2™ and GSM-based units are the central devices in a system that uses the wireless networks of major regional telecommunications companies for tracking stolen assets. The Boomerang Tracking System is capable of locating stolen automobiles, heavy equipment and valuable assets. As a result of its success, the Company has received the endorsement of members of the insurance industry. The Boomerang devices are available and installed through a network of authorized dealers in Quebec and Ontario. The Company's head office, research and development centre and manufacturing facilities are located in Montreal, Quebec, with regional facilities located in Mississauga, Ontario and Orange County, California. Boomerang is a registered trademark and Boomerang2 is a trademark of Boomerang Tracking Inc. The shares of Boomerang Tracking Inc. trade on The Toronto Stock Exchange under the symbol BMG.