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Boomerang Tracking Corporation launches U.S. website

Boomerang Tracking Corporation
Press Release
Hanna Sjoeborg
10/1/2003
Montreal, Quebec and Orange County, California, October 1, 2003 – Boomerang Tracking Corporation, a wholly owned subsidiary of Boomerang Tracking Inc. (TSX: BMG) is proud to announce the launch of its official website, located at http://www.boomerangtracking.com/us.

The site was conceptualized, designed and launched as a joint effort between Boomerang Tracking and Oromedia, a Montreal-based full-service technology company.

The site is built on a consumer-centered approach, providing users a product oriented introduction to the benefits of the Boomerang Tracking Solution. A special feature of the site is the fully integrated Flash-based demo, which walks users through the Boomerang four-step vehicle recovery process.

“We think this website will be of tremendous value for our potential customers in the U.S.”, said Hanna Sjoeborg, Boomerang Tracking Corporation’s Senior Manager of Marketing and Communications. “Its ease of navigation and completeness will add considerably to branding our Company as we continue to grow”, she continued.
Boomerang Tracking Inc. markets and distributes the Boomerang® tracking devices, proprietary products using technology patented by the Company. The Boomerang, Boomerang2™ and GSM-based units are the central devices in a system that uses the wireless networks of major regional telecommunications companies for tracking stolen assets. The Boomerang Tracking System is capable of locating stolen automobiles, heavy equipment and valuable assets. As a result of its success, the Company has received the endorsement of members of the insurance industry. The Boomerang devices are available and installed through a network of authorized dealers in Quebec and Ontario. The Company's head office, research and development centre and manufacturing facilities are located in Montreal, Quebec, with regional facilities located in Mississauga, Ontario and Orange County, California. Boomerang is a registered trademark and Boomerang2 is a trademark of Boomerang Tracking Inc. The shares of Boomerang Tracking Inc. trade on The Toronto Stock Exchange under the symbol BMG.